Our combination of technology and market savvy sets Contraco solutions apart.

Contraco has significant experience developing search focused business, marketing and technology solutions. Brisbane is a classic example of a Contraco search technology integration solution. Having worked with many major web destinations and Internet Service Providers around the world for several years, we have forged alliances which allow us to offer key components of search business solutions without the need to individually establish connections yourself. A great example is the integration of advertising, affiliated search marketing, and search data source capabilities for the newspaper industry - this solution effectively combines three distinctly separate industries into one solution for an industry which requires all three!

We are often closely involved with the delivery of complex integrated search solutions. These typically involve the close integration of search and content from multiple, often very different sources. Our Brisbane middle-tier solution lets us deploy search results, online content and eCommerce components into one elegant user experience. Our solutions often go beyond technology; our Professional Services organization can partner with our customer to launch the commercial aspects of the search solution being installed.

At the same time, we have been able to develop tools which allow our customers to detect and respond to Emerging Market trends through Brisbane. We call it Online Marketing Intelligence, and it’s powerful stuff.

We believe our combination of technology and market savvy sets the Contraco solution apart.

A Closer Look at the Newspaper Publishing Industry and eCommerce

Recent years have seen newspapers come under significant pressure from falling circulation and advertising revenues. Traditional newspaper markets are under enormous pressure from new media plays such as Monster and eBay. Online advertising, especially search advertising, has grown into a major force, yet in recent years the majority of advertisers are national in scope rather than local. Given the close existing relationships between newspapers and their local audience, they are ideally placed to take advantage of this trend. However, mobilizing and integrating the diverse range of local content is a considerable challenge, typically beyond the limited technology resources available to newspapers.

Contraco has developed a range of search-based products allowing newspapers to link their local advertisers with local buyers, putting them firmly at the center of their local eCommerce markets. Our search solution allows newspapers to index and integrate all of their own advertising content and that of their local advertisers, not just the limited content which may appear in the paper but the other content on their adviser’s sites. Publishers may target their content against their own online traffic and against other local online properties. This gives the publisher the opportunity to become important search and eCommerce players in their own markets.