Move to New Markets
At Contraco, we believe it is unnecessarily risky to “go it alone” in New and Emerging Markets. Navigating the waters of these markets can be a perilous, and costly, journey if a company doesn’t do its homework before wading into the water. In the past, most companies wanting to expand into new markets would just open a new office, hire a staff, and apply corporate marketing and advertising strategies - and wish for the best.
Your Global Expansion Partner
At Contraco we navigate the Emerging Markets everyday, and stand ready to partner with your company to reduce your risk of an inappropriate or mistaken market entry. We pride ourselves on working as a partner that is rewarded when you are successful. Simply put, we will help ensure your business development plan and market penetration plan is right, and align our compensation based on your success.
We root all of our Business Development Partnerships in solid, market-based reality:
- Product localization requirements and readiness assessment
- Business development analysis and revenue channel strategy
- Technology development assistance
- Commercial and regulatory compliance
- Third-party facilitator of alliances and business partner identification
- Transitional training and staffing
- Marketing and advertising collateral development
Every customer and product is different, and Contraco is not simply a “contract business development provider”. We see these generic “agents” and “representatives” in the Emerging Markets all the time, and are often asked to step in when that model has not yielded the desired results. Why don’t they often work? These agents often don’t bring any operational experience to the process - and their customers assumed they had it. The result is often a sales pipeline with no closed deals due to operational and commercial obstacles.
Our Business Development Partnerships are rooted in known market needs, obstacles, established relationships, and cultural awareness. We work with our customers in a though-through, realistic viewpoint from beginning through execution - not just at the sales call.