Time to Grow!
Emerging Markets with different cultural background but great oppertunities often require companies to understand and adopt Business behaviour rather fast in order to establish themselves without losing time to market. Due to our total gobal approach, contraco can help with our skill sets to set-up the infrastructure to launch into an Emerging market, ask us!
Achieving Profitable Growth
In today’s increasingly competitive and global market place, a company often finds itself needing to be in a market “yesterday”. This “need for speed” often causes riskier strategies to be taken, partners chosen less carefully, and results are often less predictable.
Contraco stands ready to deliver any of its Business Development Partnerships in their entirety, not just the traditional product marketing, sales and commercial functions. We have offices, personnel, and relationships throughout the emerging markets ready to accelerate your company’s market strategy.
When it comes to Global Rollout Support in the fast-paced Emerging Market, Contraco believes in five core principles:
- Stay lean as an organization
- Delay fixed asset investment until you have revenue to support expanded investment
- Utilize Web-based shared services for back office functions whenever possible
- Avoid long-term facility commitments until the economics of the specific Emerging Market are determined to support such commitments
- Ensure you have an in-country legal, personnel and administrative coach
Contraco believes its philosophy of “revenue-positive” is the key to success in the Emerging Markets. Simply stated, make sure the cost and complexity of building a commercial infrastructure in an Emerging Market is supported by a well-thought-through, market identified revenue stream. Emerging Markets are too risky for a Field of Dreams approach.
Contraco’s Business Development Partnerships and Global Rollout Support offerings represent a smart, risk-adjusted strategy for most Emerging Market customer launches.