Seaching the Blog

The startling growth of the internet has led to many unexpected developments. One of them is the growth and influence of Blogs. The web is now crowded with thousands, perhaps million of “experts” covering every possible interest and product. Some are authoritative and some are not - but they all have opinions - and don’t hesitate to share them. The buzz generated in the “blogsphere” can be a great marketing tool, or a product nightmare. There are so many sites it’s effectively impossible for you to keep an eye on what’s being said about your products. Perhaps, you can keep an eye on a couple of leading thinkers, but it’s simply not practical to keep up with such a fast evolving and volatile space.

That’s where Contraco’s Online Marketing Intelligence (OMI) platform comes in. Every day we scour tens of thousands of Blog entries looking for any mention of your products and services, and we rank your products in real time. At any point you can log on and get an immediate “score” for how your product is being talked about online, based upon variables that are important to you. OMI allows you to drill down into that score so that you can check individual entries, and possibly correct a misperception before if grows into a real problem. It’s simple to use and allows you to stay ahead of the rumor mill. It’s a cost effective and immediate way for you to keep in touch with your ‘product credit score.