Analysis and Team Work
  In response to the challenge, Contraco carried out a detailed market opportunity analysis and established the best approaches to the largest markets. A major finding from the analyses was that the business model employed in the US market would not succeed in the European space. Our Contraco consulting team crafted and deployed a strategy that increased the reach of their advertising product, targeting the widest number of consumers and advertisers. We developed and deployed market initiatives designed to educate the market in the value of the product and developed the key relationships and recruited essential staff.
To extend the market versatility of their product to become readily and flexibly available to their partners we integrated their product with our own middle tier technology platform.
Results and Next Steps
By the end of the initial project the product was successfully established in the European space and boosted our partner to clear market leader Europe wide. With the achievement of European dominance our partner was able to execute local initiatives enabling them to further strengthen their position in their domestic market and allowed them to greatly slow the entry of competitors into their European stronghold over the next few years. Contraco successfully deployed their product and business model across six European countries in 8 months and subsequently worked with them to further expand their European footprint and establish market leadership in multiple Asian markets.
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